Tag Archives: social media monitoring

Keeping on top of social media

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The world of enterprise is always changing and over recent years, there is one factor that has had a particularly profound impact on the way in which firms operate and that is the internet.

This medium has fundamentally altered the way in which companies go about their day-to-day activities. Although it has only been in common use for less than two decades, it is now an essential feature of the trading environment. Many firms utilise it to communicate with consumers, while a considerable number also sell goods and services directly through cyberspace.

In more recent years, one of the trends to emerge that has had a major impact on companies is Web 2.0. Social media is now one of the most powerful ways in which organisations can promote themselves. Meanwhile, it also provides a means for customers to register their likes and dislikes of businesses and their offerings.

So, you will no doubt be eager to ride the Web 2.0 wave and make the most of it. Indeed, if you fail to harness this medium, your firm may struggle to contend with its rivals.

This is where social media monitoring software comes in. Here at AMI, we specialise in such offerings and can help ensure your organisation is able to keep abreast of all the relevant information.

By utilising such internet monitoring provisions, you can make your life and that of your colleagues easier while simultaneously ensuring you benefit from a clearer picture concerning what is going on in the world of social media.

So vast is the amount of information available that if you try to keep on top of it without specialist monitoring software, you would almost certainly fail.

An excellent online reputation

Establishing a powerful and positive reputation amongst customers and the general public is never easy, but the internet has added a new dimension to marketing and the influence of user generated opinion. The basics of providing products and services which are in some way original or are superior to competitors, having a dedication to customer service, researching public opinion and using traditional advertising and contacts in the media to establish and sustain your business are no longer enough.

The internet has arguably brought a type of freedom and democracy to consumers and forces businesses to think of more subtle, creative and innovative ways to market products and services and build up positive reputations. Internet monitoring software can capture and analyse data from a variety of online sources and convert it to information that helps you to develop a successful online presence.

Online communities created by customers themselves can be extremely influential and customers realise that word-of-web opinions and ratings are often more reliable and valuable than following the advice and opinion of the traditional professional commentator or reviewer. Industry specific and more general blogs can be run by individuals from their bedrooms yet may be globally influential, and social media sites have a massive influence on the purchasing patterns of millions upon millions of members worldwide.

Our social media monitoring tools can effectively analyse all of these areas and allow you to establish a powerful and dynamic online reputation. Exploiting the potential of the internet can be far more economical than traditional advertising and contribute to sustainable success, so make sure that you create an influential fan base in cyberspace with our premium strategic intelligence products.

Tags: internet monitoring software, social media monitoring tools, strategic intelligence.

Keep on top of social media trends

Not long ago, few people could have predicted the massive impact the internet would have on the world of business. The medium has completely transformed the way in which many organisations operate. Indeed, a considerable number of firms would not exist at all if it wasn’t for such technology. They either sell products and services that rely on cyberspace or use it as their primary means of engaging in transactions and communication.

One of the dominant forces on the web at present is Web 2.0. Social media is used by companies and consumers alike and it represents many opportunities.

For example, enterprises can advertise their products and promote their brands using social networking sites and micro-blogging service Twitter. Meanwhile, consumers are able to register their approval and disapproval concerning various offerings.

In order to be successful in business, it is therefore important that firms are in touch with the goings on in social media.

Here at AMI we understand the significance of this and that is why we offer special internet monitoring products designed to help you keep abreast of such matters.

Our social media monitoring tools enable you to fully understand the expectations and opinions of customers and market experts, as well as to keep track of where your brand is being mentioned.

Meanwhile, you can also use our social media monitoring software to analyse the impact of advertising campaigns, press releases and other such communications. This means you can fine tune these endeavours to achieve optimum results.

To find out more about what we have to offer, just take a look around our website.

Internet Monitoring and Social Media

In today’s modern world, social media networks such as Facebook and Twitter can create user-generated content which is available to a world wide audience within the blink of an eye. Additionally, blogs, forums and chat communities can start anonymously and develop incredibly quickly simply because the user-generated content is not regulated and constrained by any type of traditional publishing processes to contend with.

Insight

Because of the immediate interaction which social networking provides, consumers often consult opinions and reviews about products and services online before deciding on their own purchases. Therefore it can be incredibly important for any company which offers such products or services to monitor and understand these sources so that they can learn more about their reach and reputation, as well as their customers’ expectations. Put simply, a company can gain a great deal of insight from listening to online conversations that involve them.  However, when it comes to the sheer amount of information which is now present on the World Wide Web, isolating information which is relevant and potentially important can be somewhat of a challenge.

Software

Thankfully, help is at hand. Social media monitoring software enables companies to monitor and assess all types of web media and applications. Our patented software detects influential networks and opinion leaders and ‘listens’ in to understand how potential consumers may perceive and receive a particular product or service. Naturally, this can be a very effective tool with regard to marketing, advertising and business intelligence.

AMI Software

How Internet Monitoring Software Can Help Your Business

Social media monitoring software can be incredibly beneficial as it can enable your company to find out what is being said about it online, and so help to develop opportunities for positive engagement with customers and influential opinion-makers.

Social media monitoring tools can identify and scrutinise all manner of online conversations in order to determine potentially lucrative information such as where conversations about your brand occur most often, or whether you are being talked about more often than your competitors. As well as this, software which monitors social media can also let you:

View conversation distribution

Monitoring tools will let you categorise the different types of social media so that it is easier to see exactly where relevant conversations are happening i.e. blogs, Twitter, Facebook).

Identify conversation trends

Many tools will let you analyse the popularity and flow of conversations over a specific period of time. This can be especially useful if your company is about to launch a new product/brand, or if it is trying to recover from a serious setback.

Identify influential sources

Monitoring tools can also be used to determine the sources of popular conversations. This can help your company to decide which blogs it would like to associate itself with.

If your company needs a software solution for monitoring social media, look no further than AMI Opinion Tracker.  By monitoring all web traffic and automatically examining opinions throughout the full range of social media, AMI Opinion Tracker can ensure your company always remains informed.

Social Media and Internet Monitoring Software

We now live in an age where practically everyone on the planet can share and discuss their opinions online at social networking websites and blogs. Consequently, the power and influence of what people are writing online is increasing all the time. Indeed, it has been suggested that online consumer recommendations are now the most successful form of advertising. Naturally, business organisations are keen to monitor social media sites as the possible business benefits are tangible. Fortunately, this can be done by using software which has been specifically designed for monitoring social media.

Social media monitoring software basically works by searching and analysing online conversations. This is done by using methods similar to those used by search engines, however, unlike search engines, social media monitoring tools clean up, isolate and categorise conversations accordingly before storing them in a database. Specific search terms can be entered into the database so that the way results are viewed can be customised. The software tools can count the number of conversations which contain the specified search term and then display the results in easy-to-read graphs and charts. It is sometimes also possible to divide the results according to where they originated from and what type of media they are (e.g. Facebook or blogs).

AMI Opinion Tracker makes monitoring social media a breeze. With the ability to monitor web traffic and automatically analyse all relevant references found online in blogs, forums, social networks, AMI Opinion Tracker can ensure any organisation remains ‘in-the-loop’.

Get to grips with social media using competitive intelligence

Developments on the web are occurring all the time. It is possibly the most dynamic medium on the planet and consumers are increasingly making use of it to source goods and services, keep in touch with people they know, research different topics and other such things. Meanwhile, gone are the days when people needed PCs and wires to plug into cyberspace. Now they can do so from light-weight laptops and smart phones from virtually anywhere.

One of the most rapidly expanding areas of the internet is that of Web 2.0. Since it first came into use, social media has captured the imaginations of individuals in many nations around the world. Now, as well as being a way of chatting to others, it is used as a platform to research and appraise companies’ offerings and, on the flipside, of marketing.

If you run a firm, you might well be eager to get to grips with developments in this area and harness the information it can provide. In order to do this effectively, you may benefit from investing in social media monitoring software. This can help you detect influential networks and opinion leaders and to see how their role is impacting on your industry.

Without taking advantage of social media monitoring tools, you might struggle to process and make sense of the vast amount of data out there. This is why it can pay off to use our offerings here at AMI.

We are specialists in internet monitoring and can help you optimise your understanding of the medium in an efficient and effective way.