Tag Archives: market intelligence

The benefits of business intelligence software

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These days there are many IT solutions out there for you to choose from and sometimes it can be difficult to know which would benefit you and which would be surplus to requirements.

One of the options open to you is the business intelligence software we provide here at AMI. Such offerings are well worth consideration and, unlike certain other solutions, they can have a hugely positive impact in terms of the running of your firm.

For example, our strategic intelligence products can help support all steps of the intelligence cycle and they are capable of delivering all the functionality required in order for you to implement effective management solutions from a single point of access.

Furthermore, our products present information that is key to your requirements in an accessible format that is intuitive to use.

By regularly monitoring external sources of information over the web, it can help your employees develop a better understanding of given topics and issues. Meanwhile, our offerings can also identify and highlight even the most hard to find information and is capable of providing early indication concerning new developments and events.

Also, our market intelligence offerings are able to navigate quickly and effectively across large volumes of unstructured data.

Of course, this is by no means an exhaustive list of the advantages associated with our provisions. So, if you are eager to find out more about our offerings to decide whether or not they are suitable for your enterprise, simply take a look around the rest of our website or get in touch.

Market intelligence has never been more important

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Knowing what consumers are up to in terms of their buying habits, opinions and so on is vital if your firm is to manoeuvre itself effectively. Also, being aware of developments concerning your rivals is crucial.

It is only by possessing knowledge like this that you can exercise tactical decision-making effectively. And, because of the tough market conditions being felt in many countries around the world at present, this has never been more important.

However, attempting to keep a handle on what others are doing and planning is virtually impossible these days unless you utilise the fantastic market intelligence provisions available. The sheer number of companies in operation, the global nature of enterprise and the many sources of information available mean it is easy to be overwhelmed by data and facts.

This is where competitive intelligence software comes into its own. Here at AMI we specialise in such provisions and can help your company keep abreast of all the relevant developments.

By having such facts at your disposal in the easiest way possible, you can put yourself in a better position and you may well find it more straightforward to navigate these choppy financial waters.

It is currently more important than ever to ensure you stand above your rival operators. So, to find out more about our marketing intelligence offerings, simply take a look around the rest of our website or get in touch with our friendly and professional team. Taking such action could help make the difference between success and failure.

How news monitoring software can help you

The internet has certainly come a long way since it first entered into mainstream use. Indeed, with the passage of each day the number of people using the medium rises and the amount of information flowing around the global communications network increases.

Indeed, the web is now the primary mode of communication between individuals across the world. With this in mind, it is vital that your firm remains abreast of the latest developments in cyberspace and this includes any news published that is relevant to your organisation.

However, attempting this without the aid of sophisticated internet monitoring software can be impossible. There is simply too much information circulating for you and your fellow employees to successfully pick out everything you need. Meanwhile, trying to do so can take up far too many working hours.

The good news is, by coming here to AMI, you can get your hands on the most sophisticated and effective web analysis software available. Indeed, by using our offerings, you can make news monitoring a straightforward and efficient process.

This means you will not miss out on important developments concerning your rival companies, consumer trends, general market information and so on. Therefore, you should find it easier to strategise effectively.

Of course, to get the very most from your web monitoring software, it is vital you choose the right package for your company. To find out more about what we have to offer and whether or not it could help you, simply take a look around our website or get in touch.

Get the cutting edge on competitors

Whatever sector you operate in, if you really want your business to not only survive but thrive and achieve a dominant position, it is necessary to use the most sophisticated marketing intelligence in order to keep a close eye on your competition, to ensure that your appropriate clientele is effectively targeted, and to pre-empt any future changes in your sector so that you remain one step ahead of the game.

AMI Software has spent years developing content and information processing software which captures data from internal and external sources, converts it into intelligible information, and thus empowers precise competitive intelligence and creates a crystal clear picture of exactly how your market is set to develop in the future.

Sustaining success in business requires adaptation, flexibility and versatility as well as maintenance of standards and quality, so no successful firm can afford to rest on its laurels. Our horizon scanning techniques use the correct software to analyse strategic information which can create foresight and precognition of their own markets. Forewarned is forearmed, and by anticipating future developments, our clients can prepare themselves and ride the crest of the waves instead of falling foul of the storm.

We can monitor any news relevant to your business, track opinions from online and other media sources, and trawl the web in order to test your online presence and power, allowing you to achieve full spectrum dominance by exploiting all relevant marketing resources. If you want to cement a solid position in your market and create launch pad for future success, please contact us today.

Tags: horizon scanning techniques, competitive intelligence, marketing intelligence.

Gaining a competitive advantage has never been so vital

Often, being successful in business involves outdoing your rivals. By taking custom away from them and establishing your dominance in your chosen field, you can bolster your chances of long-term success and profitability.

However, gaining a competitive advantage over other companies is particularly crucial now. The economic conditions affecting the UK and many other countries are such that a considerable number of enterprises are struggling to remain afloat.

Many consumers and clients are spending less money, meaning firms have to work harder to get it. Also, a number of costs associated with running a firm are rising, making for a toxic combination for companies.

With this in mind, now might be the perfect time for you to invest in market intelligence provisions that help you get ahead of other enterprises.

By using offerings such as those provided by us here at AMI, you can ensure your enterprise has access to superb information that many of your rivals may lack.

For example, our web analysis software helps you keep abreast of the important trends that relate to your organisation. This can enable you to implement savvy changes to your strategy to place you in the best possible position.

Meanwhile, our products can also help you utilise social media information to optimum effect and you can also monitor developments among competitors with maximum efficiency and ease.

So, to help ensure your firm is a step ahead of the pack, you might benefit from investing in our web monitoring software. To find out more, simply take a look around our website or get in touch.

Know Your Market

Market Intelligence is a term used to describe methods used for gathering and analysing information which is relevant to a particular company’s industry or market. These methods are utilised to help identify marketing opportunities, determine market and customer orientation, develop market penetration strategies, analyse competitors, and improve market selection and commercial positioning. Naturally, with the explosive development of the internet in the last fifteen years, companies now have far more opportunities to better understand their markets and competitors.

Software

In order for any company to be competitive, it must ensure it fully understands all aspects of the industry in which it operates. Marketing intelligence software can help companies be more aware of their the markets by effectively identifying, obtaining and analysing online information which is significantly relevant to them. Having such information will enable them to develop better insight and therefore better intelligence relating to market activity and reactive strategies.

Applications

The simplicity of our competitive intelligence software allows users to logically search, collect and analyse all relevant information, and then receive detailed reports which concisely explain the results regarding their chosen search criteria. There are many different applications for this software although it is often used most frequently to help companies determine how well their competitors are doing and how likely they may be to experience a significant event such as a new product launch or potential merger.

For more information, and to learn more about our comprehensive software solutions, spend some time with us here at AMI Software.

Competitive Intelligence

Although the Government assures us that the worst of the recent recession is behind us, today’s trading environment is still very tough-going. However, there is a way to ensure your company can gain a competitive edge by engaging more with its target customers and keeping abreast of popular trends. The way to do this is by using Business Intelligence software (BI).

Target customers

The very best way to learn more about your customers is to find out what they like (and dislike), which sites they like to visit on the web, and how much money they have to spend. BI can provide you with this knowledge. Knowing more about your customers can enable you to create a product which is more suited to their needs. Naturally, this can help to make your product more of a success and therefore increase the chances of customers returning to make further purchases. Having large numbers of returning customers can be very beneficial, as it not only guarantees a certain sales margin, but also means you can save money on advertising, as you will not need to re-attract their attention.

Monitor trends

My keeping track of internet based opinion and judgement, Business Intelligence solutions can also help your company to stay well aware of the current trends in your particular area of business. Having good knowledge of trends can provide you with a significant edge over your competitors, as it can enable you to gauge popular opinion as well as make more accurate forecasts.

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Myth-Busting Intelligence in Business

The term Market Intelligence, or more commonly, Business Intelligence (BI) typically refers to computer-based techniques which are used to source and analyse business data in order to provide historical, current and predictive views of business operations. However, perhaps because of the way it sounds, BI is often understood by less well-informed people to mean things which are contrary to this.

BI is not a form of Artificial Intelligence (AI)

Unfortunately for sci-fi fans, BI does not use AI technologies to help companies work out the best way to run their organisations. Maybe at some point in the future, Business Intelligence software packages will come replete with a digital business oracle who will provide zen-like insight into exactly what a company needs to do for guaranteed success, but sadly, that time is not yet upon us. With that being said however, it is possible to combine current BI software with Data Mining software to make limited predictions based on previous data.

BI has nothing to do with espionage

Unlike “Military Intelligence” or “Central Intelligence”, the word “intelligence” in BI simply does not carry the same meaning as it does when referred to in spying and espionage circles. Although many companies may wish it, it is just not possible to take a peek into a rival company’s secret activities by installing BI software. However, companies can use BI tools in conjunction with industry statistics to help gain valuable insights into their competitors performance within relative market trends.

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Intelligence Software for Business

Business intelligence software is used to source, store and organise data. Essentially business performance management solutions enable a type of ‘data warehousing’ and so provide the means to store information in such a way that it can be quickly and easily accessed for a myriad of queries and analysis. By using various systems, applications, and databases, company managers can utilise data from a wide range of sources to make better-informed decisions in a more economical fashion.

Analysis

As well as offering fantastic data storage solutions, business performance management software can also provide invaluable analysis. By delivering detailed reports and in-depth study of pertinent information across an entire company, managers can scrutinise their organisation for relative strengths and weaknesses in performance. The results of these investigations can be displayed in a variety of formats and reports, thus providing managers with the type of valuable information required to help them form the strategies needed for positive business advancement.

Solutions

When looking for business intelligence solutions, a company needs to be sure what their goals are and to choose a solution which best fits its data needs. Obviously, the more complicated data a company has, the more complex the visualisations will need to be. Any business performance management solution which is relative to a company‘s demands and displays vital reports and analysis in real-time can be a very powerful business ally indeed.

To learn more about the many benefits of market intelligence software, make AMI Software your first port of call.

Trend monitoring is a vital part of business

There are many qualities that successful managers need to posses. They must be effective communicators, capable of ensuring employees and processes function as well and efficiently as possible and they must be able to spot opportunities to cash in on ventures.

However, there is another vital characteristic they must have and that is the ability to monitor and anticipate trends. Given the frenetic pace of modern business and the constant developments in technology, this is much easier said than done.

One way of making the task more manageable is to invest in market intelligence software supplied by firms such as us here at AMI. We know how crucial it is for enterprises to be able to see what is coming around the corner.

That is why we have spent considerable time and effort developing advanced horizon scanning techniques that involve the collecting and constant monitoring of trading environment information.

This can help organisations to see potentially negative developments before they occur and take action to prevent them from happening. Such assistance can also be fantastic when it comes to intervention marketing.

Meanwhile, it can also be a great help in terms of allowing firms to change tack before their competitors do, providing them with a considerable advantage.

As the nature of the business world grows ever more complex, the need for insight software and other such provisions becomes greater and this trend shows no signs of abating. Indeed, with technological advances and buying patterns increasingly hard to read, the demand for offerings of this kind may soar.